Project Description

How we modernized the brand of one the top 10 Mayflower agents in the U.S.

Dircks is the largest moving company in Arizona and is rated top 10 among Mayflower agents in the U.S. Our job was to evolve their brand from a look that was created in 1970, to one that represented who they are today and coordinated with Mayflower’s new logo. The evolved logo has a bolder, more contemporary and friendly character. The custom created font not only exudes a feeling of trust and dependability, it also reads well when either reduced or seen from a distance. We created two versions of the logo to address different audiences, a series of signature photographs for marketing, business package, shipping box graphics, semi-truck graphics, as well as graphic guidelines.