Our first assignment with One Source Freight was to create a web site. However, in our first few meetings we discovered they really needed to evolve their brand first.
Over the years the company had shifted from being a freight company to being a logistics and freight company. Not only was their name dated but their logo was too. Clients had already dropped Freight from their name and referred to them only as One Source. Our strategy was to maintain some heritage of the name and logo but capture the essence of who the company is today and will be in the future. Clients were impressed with the new brand and sales increased.