Project Description

Estancia is an upscale residential community in prestigious Animas Valley, just 10 minutes outside downtown Durango. The previous developer had failed to launch the community under a different name.

We were brought in to transform the city’s perception of the community. We created an entirely new brand that the public could get excited about. The community had a very successful launch and sales have continued to be strong with home values continually increasing.

Our first strategy was to capture approximately 2000 beautiful images of Durango to create the most stunning presentation online and in marketing. Our scope of work on the brand included a full gamut of services:

• Community Name
• Private Park Name
• Logo Development
• Entry Design and Entry Monument Design
• Street Fence Design
• Architectural Photography
• Scenic Photography
• Advertising
• Floor Plan Handouts
• Site Map Illustration
• Illustrative Location Map
• Sales Office Displays
• Direct Mail
• Broker Invitations