RCDS is a construction firm specializing in large commercial and government projects. Their name and experience were well known in the industry but their brand was very dated and they needed imagery that expressed the long term success of the company. We started by evolving their logo and bid proposals, making them more visual, graphically pleasing and easier to read. We also traveled to their construction projects and photographed them for several years, which provided them with a solid archive of images for years to come. This made a dramatic transformation in their brand that impacted the growth of the company.